Our mission

The Sales Leadership Alliance has been created to work closely with the key thinkers and leading practitioners within the selling community to develop knowledge that can be applied by all organisations and practitioners and those who are committed to improving sales practice.

What we offer

  • We are an organisation of senior sales professionals who are committed to improving sales practice.
  • We are an invitation-only organisation.
  • We develop thinking in sales practice by forming research communities to explore important sales issues.
  • We apply this into leading-edge qualifications and training programmes
  • We promote universal continuing professional development for all salespeople.
  • We will provide the opportunity to work at the cutting edge of the sales profession, exposing you to the freshest thinking and the latest practices as they emerge.
  • We will professionalise your sales teams and provide you with the means of improving their performance and your own. Our core offering to you is: Performance, Support and Improvement.
  • We will work to provide information that address organisational needs to improve sales productivity and growth.
  • Our purpose

  • To work closely with key thinkers and leading practitioners within the sales community to create knowledge that can be applied by all organisations and all practitioners.
  • The primary rewards of belonging to our organisation are intellectual and emotional: the certainty that you are involved in pushing the boundaries of the discipline and the knowledge that you are giving something back to the profession that has helped them to become successful.
  • What we stand for

  • Raising the status of the profession.
  • The adoption of Professional Sales Standards.
  • Continuing professional development for all sales professionals.
  • Putting Sales and Sales Management on a recognized academic footing as a discipline in its own right.